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<div class="separator" style="clear: both; font-size: medium; font-weight: normal; text-align: center;">BON VISIONNEMENT</div>
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<h3>MODULE 1</h3>
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<h3 style="text-align: center;">Relation avec le marketing</h3>
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<b>1. Relation avec le marketing</b>

1. Thérapeutes en bureau privé = entrepreneur

2. Psychothérapie en comparaison à d'autres professions

3. Payer pour aider les autres VS payer pour offrir un service

4. Dépenser de l'argent en publicité VS bénéfices inconnus

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<h3 style="text-align: center;">Confiance d'entrepreneur et thérapeutique</h3>
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<b>2. Confiance de débuter ou prendre de l'expansion </b>1. Je pense que je peux VS Je sais que je peux2. Gérer soi-même et déléguer des tâches3. Prendre des décisions selon les émotions plutôt que les connaissances4. Possibilité de faillite</div>
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<h3 style="text-align: center;">Relation avec ses finances</h3>
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<div class="separator" style="clear: both; text-align: center;"><b> </b></div>
<div class="separator" style="clear: both;"><b>3. Relation avec les finances &amp; les enjeux éthiques</b></div>
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<div class="separator" style="clear: both;">1. S’engager autant sur les techniques thérapeutiques que la santé de ses finances</div>
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<div class="separator" style="clear: both;">2. Comprendre ses finances; c'est bien gérer sa pratique privée</div>
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<div class="separator" style="clear: both;">3. Peur de la gestion de ses finances</div>
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<div class="separator" style="clear: both;">4. Manque de connaissances en finance crée de l'anxiété</div>
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<div class="separator" style="clear: both;">5. Méconnaissance de sa situation financière crée potentielle faillite ou opportunité manquée</div>
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<div class="separator" style="clear: both;"><em><strong>MODULE 2</strong></em></div>
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<h3 style="clear: both;">2.1. Choisir son bureau de manière stratégique</h3>
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<div class="separator" style="clear: both;"> 2.1.1. Éléments à considérer</div>
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<div class="separator" style="clear: both;"> 2.1.2. Avantages et désavantages d'avoir plusieurs bureaux</div>
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<div class="separator" style="clear: both;"> 2.1.3. Équipe multi ou interprofessionnel vs seul</div>
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<div class="separator" style="clear: both;"> 2.2. Publicité Internet &amp; référencement professionnel</div>
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<h3 style="clear: both;"> 2.2.1. SEO: Avoir une bonne visibilité sur Internet</h3>
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<div class="separator" style="clear: both;"> 2.2.2. Construire son site Internet et le référencement</div>
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<div class="separator" style="clear: both;"> 2.2.3. Médias sociaux</div>
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<div class="separator" style="clear: both;"> 2.2.4. Joindre des associations selon votre profession:</div>
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<div class="separator" style="clear: both;"> 2.2.5. Branding (logo, cartes d'affaire, slogan, spécialisation)</div>
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<div class="separator" style="clear: both;"> 2.2.6. Apprendre à vendre ses services</div>
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<div class="separator" style="clear: both;"> 2.2.7. Compétition et coopération avec d'autres thérapeutes</div>
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<div class="separator" style="clear: both;"> 2.2.8. Créer un réseaux de professionnels</div>
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<div class="separator" style="clear: both;"> 2.2.9. Ressources de marketing</div>
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<h3 style="clear: both;"> 2.3. Nouvelle réalité de la psychothérapie</h3>
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<div class="separator" style="clear: both;"> 2.3.1. Demandes et besoins des clients</div>
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<div class="separator" style="clear: both;"> 2.3.2. Horaire des clients et celui du thérapeute</div>
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<div class="separator" style="clear: both;"> 2.3.3. Offre et demande (prix des services)</div>
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<div class="separator" style="clear: both;"> 2.3.4. Les clients d'aujourd'hui ne sont pas les clients de demain</div>
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<div class="separator" style="clear: both;"> 2.3.5. Coaching, thérapie court terme et long terme</div>
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<div class="separator" style="clear: both;"> 2.3.6. PAE, Le Levier, prix réduit selon salaire du client</div>
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<div class="separator" style="clear: both;"> 2.3.7. Séance webcam (Enjeux éthiques, efficacité, problèmes techniques, modes de</div>
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<div class="separator" style="clear: both;">paiement à distance)</div>
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<div class="separator" style="clear: both; text-align: center;">BON VISIONNEMENT</div>
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<h4 style="clear: both; text-align: center;">2.1) Bureau: Besoins et désirs</h4>
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<h4 style="text-align: center;">2.2) Multi-bureaux</h4>
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<h4 style="clear: both; text-align: center;">2.3) Types de clinique</h4>
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<h4 style="text-align: center;">2.4) SEO: Référencement par Internet</h4>
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<h4 style="clear: both; text-align: center;">2.5) Référencement naturel</h4>
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<h4 style="clear: both; text-align: center;">2.6) Construire son site Internet</h4>
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<h4 style="clear: both; text-align: center;">2.7.1) Qualité du contenu</h4>
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<h4 style="clear: both; text-align: center;">2.7.2) Médias sociaux &amp; site mobile</h4>
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<h4 style="clear: both; text-align: center;">2.8.1) Structure cachée du référencement</h4>
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<h4 style="clear: both; text-align: center;">2.8.2) Pages &amp; hébergement du site</h4>
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<h4 style="clear: both; text-align: center;">2.9) Google Analytics, Search Console &amp; Page Facebook</h4>
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<h4 style="clear: both; text-align: center;">2.10) Se faire connaître</h4>
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<h4 style="clear: both; text-align: center;">2.11) Nouvelles réalités de la psychothérapie</h4>
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<h4 style="clear: both; text-align: center;">2.12) Considérations éthiques: Thérapie par webcam</h4>
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<p style="text-align: center;"><em><span style="text-decoration: underline;"><strong> MODULE 3</strong></span></em></p>

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<h3>3.1. Apprendre à se vendre de manière éthique et professionnelle</h3>
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<div class="p2"> 3.1.1. Apprendre à vendre ses services de manière éthique</div>
<div class="p2"> 3.1.2. Quelles sont mes qualités?</div>
<div class="p2"> 3.1.3. Quelle est ma spécialité professionnelle?</div>
<div class="p2"> 3.1.4. Quelle clientèle voudrais-je avoir dans mon bureau?</div>
<div class="p2"> 3.1.5. Comment est-ce que je me distingue des autres thérapeutes?</div>
<div class="p2"> 3.1.6. Quel est mon style d'intervention?</div>
<div class="p2"> 3.1.7. Quelles sont mes limites?</div>
<div class="p2"> 3.1.8. Combien est-ce que mes services valent réellement?</div>
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<h3> 3.2. Relation avec l'argent et l’efficacité thérapeutique</h3>
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<div class="p2"> 3.2.1. Confrontation des clients</div>
<div class="p2"> 3.2.2. Politique d'annulation et retard en lien avec l’alliance thérapeutique</div>
<div class="p2"> 3.2.3. Peur de perdre des clients et nos interventions thérapeutiques</div>
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 3.2.4. Habillement, décor, style et image du thérapeute
<h3>3.3. Importance de la formation professionnelles et supervision spécialisée en lien avec le marketing</h3>
3.3.1. Coût et bénéfices
3.3.2. Choisir son superviseur et ses formations professionnelles
3.3.3. Au delà des obligations de son ordre professionnel

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<h4 style="clear: both; text-align: center;">3.1) Comment se vendre comme thérapeute</h4>
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<h4 style="clear: both; text-align: center;">3.2) Quelles sont vos compétences professionnelles?</h4>
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<h4 style="clear: both; text-align: center;">3.3) Améliorer mes limites professionnelles</h4>
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<h4 style="clear: both; text-align: center;">3.4) Relation avec l'argent, l'alliance thérapeutique et les politiques admininistratives</h4>
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<h4 style="clear: both; text-align: center;">3.5) Formations, supervisions &amp; marketing</h4>
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<h4 style="text-align: center;">3.6) Implanter son plan de marketing</h4>
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<p style="text-align: center;"><em><span style="text-decoration: underline;"><strong> MODULE 4</strong></span></em></p>

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<h3 style="clear: both; text-align: left;">4.1. Qualité entrepreneurial de la diversification de ses services</h3>
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<div>4.1.1. Expertise</div>
<div>4.1.2. Créativité</div>
<div>4.1.3. Savoir vendre</div>
<div>4.1.4. Gestion de temps et discipline</div>
<div>4.1.5. Tolérer le risque &amp; le stress</div>
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<h3>4.2. Raison de diversififier ses services en psychothérapie</h3>
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<div>4.2.1. Apporter de la variété</div>
<div>4.2.2. Éviter l'épuisement professionnel et fatigue de compassion</div>
<div>4.2.3 Sentiment d'accomplissement profesionnel</div>
<div>4.2.4. Relevé de nouveaux défis: bien-être personnel et professionnel</div>
<div>4.2.5. Développer de nouvelles compétences professionnelles</div>
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<h3 style="clear: both; text-align: left;">4.3. Diversification de ses services</h3>
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<div class="separator" style="clear: both; text-align: left;"> 4.3.9. Séance intense de trois heures</div>
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<h4 style="clear: both; text-align: center;">4.1) Qualités et raisons de diversifier ses services</h4>
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<h4 style="text-align: center;">4.2) Services de conférences</h4>
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<h4 style="clear: both; text-align: center;">4.3) Ateliers et enseignement</h4>
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<h4 style="clear: both; text-align: center;">4.4) Formation et supervision</h4>
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<h4 style="clear: both; text-align: center;">4.5.1) Services variés d'intervention informatique</h4>
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<h4 style="clear: both; text-align: center;">4.5.2) Ventes de produits thérapeutiques</h4>
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<h4 style="clear: both; text-align: center;">4.6) Formes variées des psychothérapies</h4>
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<h2 style="text-align: center;">MODULE 5</h2>
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<h3 style="text-align: left;">5.1. Assurances</h3>
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<div>5.1.1. CSST</div>
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<div>5.1.2. Assurance responsabilité professionnelle</div>
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<div>5.1.3. Assurance invalidité et vie</div>
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<div>5.1.4. Assurance civile</div>
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<div>5.1.5. Assurance de ses biens matériaux</div>
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<div>5.1.6. RQAP pour travailleur autonome</div>
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<div>5.1.7. Assurance emploi pour travailleur autonome</div>
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<h3 style="text-align: left;">5.2. Finance, taxes de vente et impôt</h3>
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<div>5.2.1. Taxes de vente, ITC et RTC</div>
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<div>5.2.2. Impôt et déduction (liste complète)</div>
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<div>5.2.3. Gestion de ses propres finances et dépenses VS comptable</div>
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<div>5.2.4. Travailleur autonome VS salarié vs contrat</div>
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<div>5.2.5. Tenue de dossier informatique (Nouveaux outils technologiques)</div>
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<div>5.2.6. Faire ses propres impôts vs comptable</div>
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<div>5.2.7. Revenu, dépenses et profit de votre entreprise</div>
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<h4 style="clear: both; text-align: center;">5.1)  Les assurances: une obligation ou un choix?</h4>
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<h4 style="clear: both; text-align: center;">5.2) Gestion de ses finances</h4>
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<h4 style="clear: both; text-align: center;">5.3)  Déductions d'impôt comme travailleur autonome</h4>
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<h4 style="clear: both; text-align: center;">5.4) Service de comptable: Utile ou nécessaire?</h4>
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<h4 style="clear: both; text-align: center;">5.5) Programme de gestion de bureau</h4>
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<h4 style="clear: both; text-align: center;">5.6) Rapport financier, taxes de vente et accomptes provisionnels</h4>
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<h4 style="clear: both; text-align: center;">5.7) Statistiques clientèle, tenue de livre financier &amp; tenue de dossier</h4>
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<h4 style="clear: both; text-align: center;">5.8) Fraudes fiscales &amp; statut de travailleur</h4>
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